Instagram and Twitter – The Best Effective Solutions for your Marketing Strategy

Posted on Nov 18 2013 - 1:33pm by Charlie

instaOk, let’s now consider something. In the last few years the popularity of social media has grown with incredible rates not only because it’s appealing but as a result of reason that people feel themust to use it. It doesn’t matter whether or not you think teens misuse it and are simply not using any form of comprehensible dialect on them, they’re important. Presently only Google is bigger than the standard social networking websites. For a very short time the social networking sites has turned into the easiest way for meeting friends, reading news or getting advice for desired goods online. In fact, numerous social networks have flown the net, so that you may get confused which to pick. Facebook is even now the King, although there is a massive competition between them and Twitter. After that Instagram, Pinterest, LinkedIn, Google+ and YouTube seemed new to the world but still can achieve the glory of Twitter and Facebook.

Each platform has its own immense qualities and the time people spend on them absolutely worth it. But when it comes down to business, some are better than others in achieving a financially viable fan base that can help with marketing. And thus, today we ask the question, Instagramvs Twitter – where should you invest your time in building a fan base?

These two social media platforms are internet giants in their own rights. When it comes to business, one of them must be better even in only a few aspects. So to help you decide which one would be better suited for your company ventures and marketing strategies, let us take a look at some statistics from both platforms. By doing this, we can clearly tell what type is better and in which aspect is it better than the other. The general decision of course lies with you, the user.

Information of Instagram

With the popularization of iOS app, now you can have Instagram both as web along with Android version. Instagram is on full steam ahead and isn’t showing any signs of slowing down. The infusion of Facebook’s pocketbook motivated the founders of Instagram to make it even larger. Much like YouTube where videos are shared daily, Instagram lets you share both pictures and videos along with the rest of the worldHere are some statistics to let you in on just how big Instagram is.

  • Instagram was founded in October 2010 and till now it’s gaining between 100-150 million active visitors monthly.
  • The amount of traffic that goes through Instagram every day is roughly, 7.3 million people.
  • So far, the number of photos that have been shared on Instagram is a staggering 16 Billion and it gets 40 million photos posted daily by users.

Now, to give you an idea of just how much activity the site gets:

  • Number of likes every second – 8500
  • Number of comments every second on Instagram– 1000
  • Monthly, the average period of time each user spends on Instagram – 257 minutes.
  • Another interesting statement is that the biggest Instagram user is between 18-29 year olds
  • Females use Instagram more than men do

Right now these numbers are gathered from company reports and other news sources so there might be a slight variation. But whatever the slight margin may be, you can clearly see just how big Instagram is. And the best thing aboutInstagram is that it couldn’t be destroyed by the giant of Facebook as its goal is to move forward and become bigger and better.

Twitter Data

We have all heard of Twitter and as the biggest competitor of Facebook, it deserves our great attention. Arguably second to only Facebook as far as social websites platforms go, Twitter has, over its several years of existence, transformed itself into an unstoppable force of connectivity. It’s being used by thousands of companies around the world, government offices, high profile people or just usual individuals in their everyday life. Well, Twitter is not a source for lots of info right now but it’s the best place where you can share your thoughts, opinions, product feedbacks, images or everything else. Here are some statistics which will assist you in comparing Twitter to Instagram, and in turn make you realize how big the first platform is yet.

  • The total amount of registered people in Twitter is 554,750,000
  • Amount of people registering daily – 135,000
  • These makes about Fifty eight million tweets each day
  • Another fact shows that Twitter has about 2.1 billion questions on various search engines – again everyday
  • The quantity of unique visitors on Twitter each month – 190 million
  • And the quantity of its active users monthly is 115 millions
  • About 40% of individuals simply watch others retweets
  • 10% of users have paid for their retweets
  • The extraordinary fact is that the amount of tweets each second is 9,100

There, these are the numbers as far as the two platforms are involved. Based on the mathematicians the numbers tell the whole truth. Based on this information, Twitter stays on top of the chart. But the issues are changing very fast and this is only for the moment. Instagram has not been around for as long as Twitter has been. And besides, having been acquired by Facebook, you can only expect bigger and better things from this platform as Facebook’s performance is anything to go by. So the big question remains, Instagramvs Twitter – where when you invest your time in building a fan base?

The Verdict

The answer can be both. You cannot afford to NOT have a presence in either one. Both of them have unique values and qualities which they bring to the table. While the power of Instagram is hidden in its simply visual function, Twitter involves smart wordplay. With Instagram, you can post pictures and videos related to your business and we all know that people love videos and images as a message medium. With the ever-fleeting attention span, it has something which may help your business grow. Moreover, thanks to Instagram growth tools such as instazood and Nitreo, it will be interesting to see how businesses harness the potential of such growth services in the future. There are numerous companies that offer similar tools designed to increase your following through engagements and interactions, like Gramto, Flock Social, and similar ones. However, it could be prudent to read their reviews and ratings before deciding to use their features. Your research might provide you with insight into what services you can expect from a particular company. Choosing the right growth service and producing compelling content can have a significant effect on your brand reputation. EarthWeb writes many reviews about services that can offer such growth tools and reading them can help you choose which companies to work with.

But what you should bear in mind is this, Twitter now has bigger numbers and the possibility that somebody is going to tweet about whatever picture or video you just put up on Instagram as a firm is very high. Twitter has 2.1 billion searches each day on Google and 58 million tweets daily, so you must pay more focus on a platform like this. As a businessman, you’ll have to know what people are saying about you on Twitter which has more than half a billion registered users till now. While browsing this social networking, you’re really doing a great marketing research for your firm. So, the verdict that you need both platforms for the marketing campaigns remains. The usage of these two social networks in a combination is the perfect solution for you. For more advice and better ways through which you can manage your social media accounts, consider the option to Buy More Followers on Twitter from today.

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